da winzada777: Alisha Lehmann asked her EA FC 24 fans "who's playing with my kit" as she showed off her "Be Brave" vanity attire.
da bwin: Article continues below
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Lehmann signed a partnership with EA Sports FC 24Has a custom kit in the game based on her tattoosAston Villa superstar calls her label 'Be Brave'WHAT HAPPENED?
With over 16.3 million followers online, Lehmann holds significant sway in the digital realm, and her latest collaboration with EA FC 24 adds another feather to her cap. The "Be Brave" vanity kit is a project born out of Lehmann's desire to blend her style with her passion for football. The kit, adorned with a central rose motif, draws inspiration from Lehmann's own tattoos, symbolising focus, confidence, and self-expression.
AdvertisementTHE BIGGER PICTURE
This collaboration marks a significant milestone in women's football, with Lehmann becoming the first female player to partner with Ultimate Team, a testament to her influence and recognition within the sport and her online followers. She has been aggressively promoting her new venture and dropped another poster in her Instagram story in a bid to engage with her fans.
WHAT LEHMANN SAID
Lehmann shared a picture in the kit and threw a question to her fans: "Who's playing with my kit? Hands up".
@alishalehmann7 InstagramGettyWHAT NEXT?
Lehmann will return to action with Aston Villa when they host West Ham in the Women's Super League on Sunday afternoon.